Discover VIEREN: The Art of Luxury Rectangular Watches
Explore VIEREN’s automatic rectangular watches by designer Sunny Fong to experience the artistry of modern style.
Women in Horology: Shaping the Future of Watchmaking
Explore the impact of women in horology and celebrate trailblazing figures to the art and innovation of watchmaking.
June 2025
A NEW ERA OF INCLUSIVITY
The world of horology has long been characterized by its precision, craftsmanship, and innovation. Traditionally dominated by men, the watch industry has seen women playing vital roles, both as muses and makers. Today, women are at the forefront of the evolution of horology, reclaiming their influence as innovators and leaders. Their contributions are shaping the future of the industry, redefining what it means to create luxury timepieces.
WHAT YOU’LL LEARN
A NEW ERA OF INCLUSIVITY
The world of horology has long been characterized by its precision, craftsmanship, and innovation. Traditionally dominated by men, the watch industry has seen women playing vital roles, both as muses and makers. Today, women are at the forefront of the evolution of horology, reclaiming their influence as innovators and leaders. Their contributions are shaping the future of the industry, redefining what it means to create luxury timepieces.
WHAT YOU’LL LEARN
1. Historical Contributions of Women in Watchmaking
1. Historical Contributions of Women in Watchmaking
The unsung heroines of watchmaking, women have significantly impacted horology throughout history. The creation of the first wristwatch, commissioned by Caroline Murat, Queen of Naples, from Breguet in 1810, marked a pivotal moment in establishing women as key figures in watch culture. Additionally, the work of Swiss watchmaker Elisabeth Dosso in the 20th century paved the way for future generations of female watchmakers.
Throughout the decades, women like Louise Moinet and Marie de France have made strides in mechanical watchmaking, proving that skill and creativity are not bound by gender. Their pioneering efforts laid the groundwork for future female horologists and designers, showcasing that women's contributions are integral to the craft.
The unsung heroines of watchmaking, women have significantly impacted horology throughout history. The creation of the first wristwatch, commissioned by Caroline Murat, Queen of Naples, from Breguet in 1810, marked a pivotal moment in establishing women as key figures in watch culture. Additionally, the work of Swiss watchmaker Elisabeth Dosso in the 20th century paved the way for future generations of female watchmakers.
Throughout the decades, women like Louise Moinet and Marie de France have made strides in mechanical watchmaking, proving that skill and creativity are not bound by gender. Their pioneering efforts laid the groundwork for future female horologists and designers, showcasing that women's contributions are integral to the craft.
2. Influential Female Leaders Shaping the Watch Industry Today
2. Influential Female Leaders Shaping the Watch Industry Today
Women today are making notable strides in watchmaking, with specialized initiatives like workshops, exhibitions, and educational programs spotlighting and nurturing female talent across design, craftsmanship, and management roles. However, gender disparity remains significant, with women holding only about 17% of executive roles in Switzerland's watch industry, according to the Federation of the Swiss Watch Industry. This gap highlights the ongoing need to break barriers and increase diversity, especially in leadership positions. Here are five inspiring trailblazers redefining the world of watches.
Women today are making notable strides in watchmaking, with specialized initiatives like workshops, exhibitions, and educational programs spotlighting and nurturing female talent across design, craftsmanship, and management roles. However, gender disparity remains significant, with women holding only about 17% of executive roles in Switzerland's watch industry, according to the Federation of the Swiss Watch Industry. This gap highlights the ongoing need to break barriers and increase diversity, especially in leadership positions. Here are five inspiring trailblazers redefining the world of watches.
“As Canada’s first and only female founder of a luxury watch brand, I’m passionate about welcoming new voices into the world of horology.”
Jess Chow, VIEREN CEO
“As Canada’s first and only female founder of a luxury watch brand, I’m passionate about welcoming new voices into the world of horology.”
Jess Chow, VIEREN CEO
Jess Chow
Jess Chow is celebrating the artistry and precision of luxury rectangular watches with her brand, VIEREN. As a distinguished member of the Grand Prix d'Horlogerie de Genève (GPHG), she launched VIEREN in 2020 with a vision to create gender-neutral statement timepieces. Their limited edition collections seamlessly blend the modernist style of award-winning designer Sunny Fong with exceptional Swiss craftsmanship. Inspired by her mother, a trailblazer in the watchmaking industry, Jess aims to honour her family's 50-year legacy while shaping the future of luxury watchmaking. Her commitment to inclusivity and innovation positions VIEREN as a contemporary voice in horology.
Jess Chow
Jess Chow is celebrating the artistry and precision of luxury rectangular watches with her brand, VIEREN. As a distinguished member of the Grand Prix d'Horlogerie de Genève (GPHG), she launched VIEREN in 2020 with a vision to create gender-neutral statement timepieces. Their limited edition collections seamlessly blend the modernist style of award-winning designer Sunny Fong with exceptional Swiss craftsmanship. Inspired by her mother, a trailblazer in the watchmaking industry, Jess aims to honour her family's 50-year legacy while shaping the future of luxury watchmaking. Her commitment to inclusivity and innovation positions VIEREN as a contemporary voice in horology.
Dr. Rebecca Struthers
Dr. Rebecca Struthers is a pioneering figure in the world of horology, recognized as the first person to earn a PhD in this field. Her groundbreaking research focuses on the history and craftsmanship of watches, blending academic rigor with practical expertise. Struthers is a skilled watchmaker and restorer, and she advocates for the appreciation of horological heritage. Through her work, she aims to bridge the gap between traditional watchmaking and modern technology, ensuring that the art of horology continues to thrive. Struthers' contributions have significantly elevated the profile of women in the watch industry, inspiring a new generation of watchmakers and enthusiasts.
Dr. Rebecca Struthers
Dr. Rebecca Struthers is a pioneering figure in the world of horology, recognized as the first person to earn a PhD in this field. Her groundbreaking research focuses on the history and craftsmanship of watches, blending academic rigor with practical expertise. Struthers is a skilled watchmaker and restorer, and she advocates for the appreciation of horological heritage. Through her work, she aims to bridge the gap between traditional watchmaking and modern technology, ensuring that the art of horology continues to thrive. Struthers' contributions have significantly elevated the profile of women in the watch industry, inspiring a new generation of watchmakers and enthusiasts.
Brynn Wallner
Founder of the cult-favorite Dimepiece, Brynn Wallner is a dynamic advocate for female empowerment and inclusivity in both fashion and horology. Her vision inspires a new generation to redefine luxury, asserting that "luxury should celebrate individuality." Wallner actively highlights the contributions of women in the watch industry and fosters a community focused on innovation and inclusivity. Drawing on her experience at Sotheby's, she aims to elevate historically overlooked voices, positioning herself as a significant leader for today's modern watch collectors, and her initiatives continue to pave the way for greater representation in luxury markets.
Brynn Wallner
Founder of the cult-favorite Dimepiece, Brynn Wallner is a dynamic advocate for female empowerment and inclusivity in both fashion and horology. Her vision inspires a new generation to redefine luxury, asserting that "luxury should celebrate individuality." Wallner actively highlights the contributions of women in the watch industry and fosters a community focused on innovation and inclusivity. Drawing on her experience at Sotheby's, she aims to elevate historically overlooked voices, positioning herself as a significant leader for today's modern watch collectors, and her initiatives continue to pave the way for greater representation in luxury markets.
Eva Leube
A distinguished watchmaker known for her innovative contributions to luxury horology, Eva Leube is a veteran in the industry. Having worked with renowned brands like Rolex, Ulysse Nardin, and Thomas Prescher, she has developed intricate timepieces, including the Tempus Vivendi series and the triple-axis tourbillon. Leube’s dedication to craftsmanship is evident in her approach, stating, “I have a special fascination with hand-made watches and clocks from the time before industrialization. Each unique piece tells a story about its maker."
Eva Leube
A distinguished watchmaker known for her innovative contributions to luxury horology, Eva Leube is a veteran in the industry. Having worked with renowned brands like Rolex, Ulysse Nardin, and Thomas Prescher, she has developed intricate timepieces, including the Tempus Vivendi series and the triple-axis tourbillon. Leube’s dedication to craftsmanship is evident in her approach, stating, “I have a special fascination with hand-made watches and clocks from the time before industrialization. Each unique piece tells a story about its maker."
3. The Next Generation of Women in Watchmaking
3. The Next Generation of Women in Watchmaking
The future for women in watchmaking looks promising, with brands and industry organizations actively pursuing gender equity. Increasing awareness around diversity is driving companies to create more opportunities for women in both technical and executive roles. Initiatives tailored for women and the rising visibility of female role models in horology are set to inspire a new generation. By empowering women and recognizing their contributions, the watch industry can build a more inclusive heritage that enriches the future of horology.
The future for women in watchmaking looks promising, with brands and industry organizations actively pursuing gender equity. Increasing awareness around diversity is driving companies to create more opportunities for women in both technical and executive roles. Initiatives tailored for women and the rising visibility of female role models in horology are set to inspire a new generation. By empowering women and recognizing their contributions, the watch industry can build a more inclusive heritage that enriches the future of horology.
Amandine
Among these emerging figures is Amandine, an 11-year-old watch enthusiast whose passion for horology has made her a notable presence in the industry. She dreams of becoming a designer at Bulgari and has already attracted attention through features in prominent media outlets, including The New York Times and Watch Femme. Amandine’s journey highlights the importance of early exposure to watches, as she draws inspiration from iconic pieces and shares her insights on social media, setting new standards for young watch lovers.
Amandine
Among these emerging figures is Amandine, an 11-year-old watch enthusiast whose passion for horology has made her a notable presence in the industry. She dreams of becoming a designer at Bulgari and has already attracted attention through features in prominent media outlets, including The New York Times and Watch Femme. Amandine’s journey highlights the importance of early exposure to watches, as she draws inspiration from iconic pieces and shares her insights on social media, setting new standards for young watch lovers.
Venla Voutilainen
Serving as the Head of After Sales Service at Urban Jürgensen in her twenties, Venla Voutilainen is achieving significant milestones in a male-dominated field. She has collaborated with her father, esteemed watchmaker Kari Voutilainen, to create a modern variation of his school pocket watch for charity. Venla's extensive experience includes apprenticeships at Vaucher Manufacture Fleurier and work at The Hour Glass in Singapore. Driven by a passion for watchmaking, she is determined to carve her own path despite encountering gender-related challenges.
Venla Voutilainen
Serving as the Head of After Sales Service at Urban Jürgensen in her twenties, Venla Voutilainen is achieving significant milestones in a male-dominated field. She has collaborated with her father, esteemed watchmaker Kari Voutilainen, to create a modern variation of his school pocket watch for charity. Venla's extensive experience includes apprenticeships at Vaucher Manufacture Fleurier and work at The Hour Glass in Singapore. Driven by a passion for watchmaking, she is determined to carve her own path despite encountering gender-related challenges.
4. The Importance of Diversity in Horology
4. The Importance of Diversity in Horology
Diversity in leadership is essential for driving innovation in horology. When women and individuals from various backgrounds hold key positions, they contribute unique perspectives that enhance both design and functionality. This blend of experiences fosters creativity, enabling teams to tackle challenges from multiple angles and develop innovative solutions. By embracing diversity, the watchmaking industry can cultivate a more vibrant landscape that reflects the multifaceted world we live in.
At VIEREN, our diverse team—comprised of over 80% women and people of colour—not only fosters inclusivity but also enriches our creative process. This commitment to diversity drives us toward a brighter future in watchmaking.
Diversity in leadership is essential for driving innovation in horology. When women and individuals from various backgrounds hold key positions, they contribute unique perspectives that enhance both design and functionality. This blend of experiences fosters creativity, enabling teams to tackle challenges from multiple angles and develop innovative solutions. By embracing diversity, the watchmaking industry can cultivate a more vibrant landscape that reflects the multifaceted world we live in.
At VIEREN, our diverse team—comprised of over 80% women and people of colour—not only fosters inclusivity but also enriches our creative process. This commitment to diversity drives us toward a brighter future in watchmaking.
5. Advice for Aspiring Women in Watches
5. Advice for Aspiring Women in Watches
Entering the watch industry can be both exciting and challenging for women aspiring to make their mark. The landscape is evolving, and as more women take on leadership roles and launch their brands, it's essential to equip yourself with the right tools and mindset. Here are three essential pieces of advice to help you navigate this unique field successfully:
Entering the watch industry can be both exciting and challenging for women aspiring to make their mark. The landscape is evolving, and as more women take on leadership roles and launch their brands, it's essential to equip yourself with the right tools and mindset. Here are three essential pieces of advice to help you navigate this unique field successfully:
Do Your Research
Knowledge is crucial in the watch industry, whether you're a collector or aiming for a professional role. Familiarizing yourself with the history, craftsmanship, and mechanics will deepen your appreciation and provide valuable insights. Understanding the intricacies of watchmaking can enhance your ability to engage with other industry professionals and collectors, giving you an edge in discussions and negotiations.
Engage with the Community
The watch community is diverse, welcoming, and global. Building relationships with fellow collectors, enthusiasts, and industry insiders can lead to unexpected opportunities. Networking is key; seek out organizations and forums that support women in horology, as these networks can offer mentorship, resources, and connections that are crucial for career development. Participating in events, online discussions, and workshops can also help you gain visibility and build a supportive network.
Stay Curious
Curiosity is a driving force for innovation in any industry, and horology is no exception. Explore independent brands and niche designs, as they often push boundaries and redefine what luxury means. Stay informed about emerging trends, technologies, and market shifts to inspire fresh ideas and approaches in your work. Engaging with a variety of perspectives can spark creativity and drive your passion for watches, helping you carve out your unique niche in the industry.
Do Your Research
Knowledge is crucial in the watch industry, whether you're a collector or aiming for a professional role. Familiarizing yourself with the history, craftsmanship, and mechanics will deepen your appreciation and provide valuable insights. Understanding the intricacies of watchmaking can enhance your ability to engage with other industry professionals and collectors, giving you an edge in discussions and negotiations.
Engage with the Community
The watch community is diverse, welcoming, and global. Building relationships with fellow collectors, enthusiasts, and industry insiders can lead to unexpected opportunities. Networking is key; seek out organizations and forums that support women in horology, as these networks can offer mentorship, resources, and connections that are crucial for career development. Participating in events, online discussions, and workshops can also help you gain visibility and build a supportive network.
Stay Curious
Curiosity is a driving force for innovation in any industry, and horology is no exception. Explore independent brands and niche designs, as they often push boundaries and redefine what luxury means. Stay informed about emerging trends, technologies, and market shifts to inspire fresh ideas and approaches in your work. Engaging with a variety of perspectives can spark creativity and drive your passion for watches, helping you carve out your unique niche in the industry.
6. Women-Founded Watch Brands: A Revolution in Timekeeping
6. Women-Founded Watch Brands: A Revolution in Timekeeping
The rise of women-founded watch brands is transforming the landscape of horology, redefining luxury while prioritizing inclusivity and sustainability. These brands are making significant strides in reshaping industry norms and contributing to a more equitable future in watchmaking.
The rise of women-founded watch brands is transforming the landscape of horology, redefining luxury while prioritizing inclusivity and sustainability. These brands are making significant strides in reshaping industry norms and contributing to a more equitable future in watchmaking.
Abingdon
Founded by certified pilot Abingdon Mullin, Abingdon watches are designed for adventurous women who are passionate about exploration. Combining stylish aesthetics with essential functionality, these timepieces feature water resistance and durable materials to meet the demands of an active lifestyle. With a commitment to supporting women in aviation and adventure, the brand represents a significant step towards inclusivity in the watch industry, encouraging women to embrace their passions fearlessly while navigating the skies and beyond.
Abingdon
Founded by certified pilot Abingdon Mullin, Abingdon watches are designed for adventurous women who are passionate about exploration. Combining stylish aesthetics with essential functionality, these timepieces feature water resistance and durable materials to meet the demands of an active lifestyle. With a commitment to supporting women in aviation and adventure, the brand represents a significant step towards inclusivity in the watch industry, encouraging women to embrace their passions fearlessly while navigating the skies and beyond.
Fiona Krüger
Renowned for her unconventional approach to watchmaking, Fiona Krüger captivates collectors with her artistic and avant-garde designs. Specialising in jewel-encrusted, multicoloured, skull-shaped watches, she draws inspiration from the death watches of Mary, Queen of Scots. Her commitment to craftsmanship and originality allows her to challenge traditional norms, carving out a distinct niche in the independent watchmaking scene. By focusing on bold aesthetics, Krüger redefines luxury timepieces and appeals to those seeking uniqueness in horology.
Fiona Krüger
Renowned for her unconventional approach to watchmaking, Fiona Krüger captivates collectors with her artistic and avant-garde designs. Specialising in jewel-encrusted, multicoloured, skull-shaped watches, she draws inspiration from the death watches of Mary, Queen of Scots. Her commitment to craftsmanship and originality allows her to challenge traditional norms, carving out a distinct niche in the independent watchmaking scene. By focusing on bold aesthetics, Krüger redefines luxury timepieces and appeals to those seeking uniqueness in horology.
VIEREN
Founded by Jess Chow, VIEREN is a luxury watch brand specializing in unique, gender-neutral rectangular timepieces that blend modern design with certified Swiss Made automatic movements. Drawing inspiration from her family's rich history in horology, Chow's vision is realized through the award-winning designs of Sunny Fong. Each watch honours over 50 years of family heritage while showcasing a commitment to modernist style and technical excellence. VIEREN is dedicated to crafting sculptural masterpieces that resonate with today’s collectors, celebrating the artistry of watchmaking in every piece.
VIEREN
Founded by Jess Chow, VIEREN is a luxury watch brand specializing in unique, gender-neutral rectangular timepieces that blend modern design with certified Swiss Made automatic movements. Drawing inspiration from her family's rich history in horology, Chow's vision is realized through the award-winning designs of Sunny Fong. Each watch honours over 50 years of family heritage while showcasing a commitment to modernist style and technical excellence. VIEREN is dedicated to crafting sculptural masterpieces that resonate with today’s collectors, celebrating the artistry of watchmaking in every piece.
DISCOVER VIEREN'S LUXURY WATCHES
"Moments of modernism, texture, things that are tone-on-tone... I tried to merge all those ideas into one watch."
Sunny Fong, VIEREN Creative Director
DISCOVER VIEREN'S LUXURY WATCHES
"Moments of modernism, texture, things that are tone-on-tone... I tried to merge all those ideas into one watch."
Sunny Fong, VIEREN Creative Director
GOLD WAVES
Inspired by the harmony between sound and time, the VIEREN Gold Waves luxury watch is a testament to precision and creativity. Its unique 3D-beveled dial evokes rhythm and flow, while the open skeleton design reveals the Swiss ETA-2671 automatic movement—an embodiment of modern horology. This timepiece represents a new era where artistry, craftsmanship, and inclusivity unite to define luxury.
Limited to 5 special edition pieces.
GOLD WAVES
Inspired by the harmony between sound and time, the VIEREN Gold Waves luxury watch is a testament to precision and creativity. Its unique 3D-beveled dial evokes rhythm and flow, while the open skeleton design reveals the Swiss ETA-2671 automatic movement—an embodiment of modern horology. This timepiece represents a new era where artistry, craftsmanship, and inclusivity unite to define luxury.
Limited to 5 special edition pieces.
BLACK DIAMOND
The VIEREN Black Diamond watch merges avant-garde style with exceptional Swiss craftsmanship. With 31 hand-set black diamonds and a geometric dial, it redefines monochromatic luxury. Its sleek, DLC-coated case and ultra-thin rectangular design create a powerful statement, symbolizing the evolving role of women in horology, where elegance and precision go hand in hand.
Limited to 100 exclusive pieces.
BLACK DIAMOND
The VIEREN Black Diamond watch merges avant-garde style with exceptional Swiss craftsmanship. With 31 hand-set black diamonds and a geometric dial, it redefines monochromatic luxury. Its sleek, DLC-coated case and ultra-thin rectangular design create a powerful statement, symbolizing the evolving role of women in horology, where elegance and precision go hand in hand.
Limited to 100 exclusive pieces.
MATTE WHITE
VIEREN Matte White is an understated masterpiece that showcases both simplicity and sophistication. Featuring a tonal matte dial and 18K gold accents, this Swiss-made timepiece exemplifies the clean lines and modern design principles reshaping the luxury watch industry. A perfect fit for those who value precision and inclusivity in their collection.
Limited to 100 exclusive pieces.
MATTE WHITE
VIEREN Matte White is an understated masterpiece that showcases both simplicity and sophistication. Featuring a tonal matte dial and 18K gold accents, this Swiss-made timepiece exemplifies the clean lines and modern design principles reshaping the luxury watch industry. A perfect fit for those who value precision and inclusivity in their collection.
Limited to 100 exclusive pieces.
BLACK CROC
VIEREN Black Croc offers a fresh take on the classic leather watch, blending fashion with Swiss engineering. Featuring a premium leather dial and black croc-patterned strap, it embodies sophistication and comfort. This timepiece transitions seamlessly from day to night, perfect for those who appreciate refined luxury and versatility.
Limited to 100 exclusive pieces.
BLACK CROC
VIEREN Black Croc offers a fresh take on the classic leather watch, blending fashion with Swiss engineering. Featuring a premium leather dial and black croc-patterned strap, it embodies sophistication and comfort. This timepiece transitions seamlessly from day to night, perfect for those who appreciate refined luxury and versatility.
Limited to 100 exclusive pieces.
GOLD STEREO DIAMOND
Inspired by the glamour of Studio 54, the VIEREN Gold Stereo Diamond watch is a luxurious celebration of Swiss craftsmanship. Adorned with 93 hand-set natural diamonds on a skeleton dial, this hyper-limited timepiece exudes elegance and brilliance. A bold statement piece, it is the ultimate symbol of luxury and artistry for the modern collector.
Limited to 5 special edition pieces.
GOLD STEREO DIAMOND
Inspired by the glamour of Studio 54, the VIEREN Gold Stereo Diamond watch is a luxurious celebration of Swiss craftsmanship. Adorned with 93 hand-set natural diamonds on a skeleton dial, this hyper-limited timepiece exudes elegance and brilliance. A bold statement piece, it is the ultimate symbol of luxury and artistry for the modern collector.
Limited to 5 special edition pieces.
“It’s my daily wear. I’m really impressed by the ability to dress it up and down.”
SUMMARY
Women are reshaping the future of horology, bringing unique perspectives and talents to the forefront of watchmaking. By celebrating their contributions, we inspire the next generation of female watchmakers, designers, and leaders. Women’s influence will be key to keeping horology vibrant and innovative for years to come. As the industry evolves, brands like VIEREN are leading the way, championing inclusive values and designing gender-neutral timepieces that reflect the future of modern luxury.
SUMMARY
Women are reshaping the future of horology, bringing unique perspectives and talents to the forefront of watchmaking. By celebrating their contributions, we inspire the next generation of female watchmakers, designers, and leaders. Women’s influence will be key to keeping horology vibrant and innovative for years to come. As the industry evolves, brands like VIEREN are leading the way, championing inclusive values and designing gender-neutral timepieces that reflect the future of modern luxury.
ABOUT THE AUTHOR
Jess Chow, Founder and CEO VIEREN
As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting Swiss Made automatic timepieces that merge modern artistry and precision to inspire a new generation of collectors with confidence and style.
ABOUT THE AUTHOR
Jess Chow, Founder and CEO VIEREN
As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting Swiss Made automatic timepieces that merge modern artistry and precision to inspire a new generation of collectors with confidence and style.
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